Squarespace vs Ghost
Compare Squarespace and Ghost side by side. Features, pricing, pros and cons to help you choose the right website builder platform.
🏆 Quick Verdict
Squarespace is a general website builder with solid blogging; Ghost is a publishing-first platform for serious writers and newsletter creators. Both handle content well, but Ghost is purpose-built for it while Squarespace treats publishing as one feature among many.
Overall Scores
Squarespace
Ghost
Feature Comparison
Squarespace Advantages
- ✓ E-commerce
- ✓ Animations
- ✓ Form Builder
Both Have
- = Visual Editor
- = Built-in CMS
- = Custom Code
- = SEO Tools
- = Free SSL
- = Custom Domain
- = Member Areas
- = Team Collaboration
Ghost Advantages
- ✓ API Access
- ✓ Code Export
- ✓ Version History
Pricing Comparison
Squarespace
$16/mo starting
- free:
- personal: $16/mo
- business: $23/mo
- commerce: $27/mo
- advancedCommerce: $49/mo
Ghost
$9/mo starting
- free:
- starter: $9/mo
- creator: $25/mo
- team: $50/mo
- business: $199/mo
Pros & Cons
Pros
- + Best-in-class templates
- + Excellent for portfolios
- + All-in-one platform
- + Good e-commerce features
- + 24/7 customer support
Cons
- − Less design flexibility than Webflow
- − No free plan
- − Transaction fees on lower plans
Pros
- + Best-in-class blogging experience
- + Built-in newsletter and memberships
- + Blazing fast performance
- + Clean, distraction-free editor
- + Native SEO optimization
Cons
- − No e-commerce beyond memberships
- − Limited design customization
- − Self-hosted version requires technical skill
In-Depth Analysis
Ghost's writing experience is consistently rated as the best in class. The editor is minimal, markdown-friendly, and built around long-form writing workflows. Ghost's newsletter is built-in, member management is built-in, and Stripe-powered paid subscriptions require no plugins. For professional writers, the Ghost platform feels like it was designed specifically for them — because it was.
Squarespace's blog is solid and has improved with recent updates. You get categories, tags, comment moderation, and basic scheduling. But it's fundamentally a section of a broader website builder, not a purpose-built publishing platform. The writing experience feels more like a generic page editor with blog fields than a dedicated writing environment.
Ghost's membership and monetization model is genuinely unique. You can have free members, paid monthly subscribers, and annual subscribers, all managed natively. Squarespace doesn't have a native equivalent — building a paid newsletter on Squarespace requires integrating a third-party tool like Memberful or a separate service like Beehiiv.
Design flexibility: Squarespace has more template variety and a more mature visual editor for non-writers. A restaurant, a photographer, or a local business looks better on Squarespace than they would trying to adapt Ghost. Ghost's themes prioritize reading experience and newsletter sign-up flow above general brand expression.
Who Should Choose What?
Choose Squarespace if:
Ghost: Serious writers, journalists, and content creators building a sustainable reader-supported publication
Choose Ghost if:
Squarespace: General businesses and creatives who want a beautiful website with a capable blog alongside other features
Ready to Get Started?
Try both platforms free and see which one feels right.